Microcontent

Microcontent Bad Practice
Microcontent Best Practice

Microcontent is a short piece of content that helps people understand a larger item. Examples include a headline, email subject, summary or search-result snippet.

The illustrated guide preview names the topic and gives concrete benefits: clearer labels, helpful errors and fewer fields. Readers can judge whether the guide is relevant before opening it. Article and Open provide much less context.

Write specific, concise previews. The purpose is to help readers choose, not to squeeze the whole article into a card.