Imagery

Imagery can explain a product, establish a mood or make an abstract idea concrete. Its purpose should determine the subject, crop and level of detail.

The full sneaker photograph shows shape, laces and sole. The blurry close crop hides information a shopper needs to judge the item. A dramatic crop is not useful when it removes the details required for the task.

Use relevant images and provide a suitable text alternative for meaningful content. Decorative images should not add unnecessary screen-reader narration.