Pure grayscale neutrals (#808080, #D4D4D4, pure zero-saturation gray) often feel clinical, sterile, and uninviting. Top digital products infuse subtle brand warmth into their neutrals by chroma-tinting:
Pro Tip: Keep neutral saturation low (2% to 6% chroma in OKLCH). High saturation makes grays look muddy and clashes with colorful content.
Level 3 · Design Tokens & Foundations