Keep them informed and use them for feedback.
This might include support teams or certain users.
Low-power, low-interest stakeholders need minimal engagement.
Monitor them occasionally but focus your energy elsewhere.
A stakeholder's position can change over time, so update your matrix regularly as your product evolves. [2] Pro Tip!
When creating your matrix, consider both formal authority and informal influence.
Some people impact projects through their networks or expertise rather than their official role.
Stakeholder motivations and priorities As a product manager, understanding what drives different stakeholders helps you communicate more effectively and secure their support.
Different stakeholders care about different things: Executives focus on strategic vision and business outcomes Engineering teams value technical feasibility and clear requirements Sales teams want products with compelling selling points The marketing team needs clear value propositions To identify stakeholder motivations, consider their role, responsibilities, and how your product affects their work.
What does success look like for them?
What problems keep them up at night?
What metrics do they track?
Sometimes, motivations aren't obvious, so you'll need to ask good questions and listen carefully.
Once you understand what drives your stakeholders, you can frame your product in terms that resonate with them.
Level 4 · Execution, Stakeholders & Decisions