Think beyond the obvious direct stakeholders to include those who might have indirect but significant influence.
Remember that stakeholder landscapes change over time.
New stakeholders emerge as products evolve, organizational structures shift, or market conditions change.
Regularly revisiting your stakeholder map ensures you're engaging with the right people at the right time.
[1] A stakeholder power-interest matrix The stakeholder power-interest matrix helps you prioritize your efforts with different stakeholders.
This tool maps people based on 2 factors: their power (ability to influence your product) and their interest (how much they care about your product).
This matrix divides stakeholders into 4 groups, each needing a different approach: High-power, high-interest stakeholders are your key players.
They can greatly impact your product and care deeply about it.
These people need close attention and regular communication.
Examples include executive sponsors and engineering leads.
High-power, low-interest stakeholders have influence but aren't involved day-to-day.
Keep them satisfied with updates that don't overwhelm them with details.
Senior executives often fit here.
Low-power, high-interest stakeholders lack authority but care about your product.
Level 4 · Execution, Stakeholders & Decisions