They look to the future, describing an inspiring yet achievable goal that motivates teams to innovate.
[1] LinkedIn's vision statement shows these qualities well: "To create economic opportunity for every member of the global workforce." This clearly states their global ambition while focusing on real benefits (economic opportunity) rather than just platform features.
This vision guides all their product work, from profile improvements to networking tools. [2] Pro Tip!
When creating your vision, focus first on how you'll improve users' lives or work, not on features or technical details.
Creating your vision statement Your vision statement should be short but powerful, typically one or two sentences that inspire action and guide decisions.
While keeping it brief is good, making an impact is essential.
Your vision must connect emotionally with your team and stakeholders.
Start by answering key questions: Who are your users?
What value will your product deliver?
How will it change their lives or work?
What makes your approach different?
Level 2 · Vision, Strategy & Roadmaps