Capture these insights in a draft, then refine it through several versions, getting feedback from your team and stakeholders.
Netflix shows how visions can evolve.
They began with "To become the best global entertainment distribution service," which was later simplified to "To entertain the world." This change reflects their expanded goals and clearer understanding of their value as they grew from a DVD rental service to a global streaming platform. [3] Pro Tip!
Test your vision by asking if it would still apply if your technology completely changed.
A truly strong vision goes beyond specific implementations.
Using strategic planning frameworks Strategic planning frameworks help turn your vision into action plans.
Different frameworks work for different needs, so picking the right one matters: OKRs (Objectives and Key Results) connect your vision to measurable outcomes by defining what you want to achieve (objectives) and how you'll measure success (key results) The RICE model helps you prioritize work based on Reach, Impact, Confidence, and Effort The Three Horizons framework balances current needs, new opportunities, and future positioning across different timeframes.
YouTube demonstrates OKRs in action.
When they set an objective to "Boost YouTube's presence on mobile," they created key results like "Increase mobile app installs by 25%" and "Improve mobile watch time by 30%." These specific metrics helped teams understand their targets and track progress toward the broader objective.
[4] When using these frameworks, start simple.
Begin with one approach, use it consistently, get feedback, and improve before adding complexity.
Level 2 · Vision, Strategy & Roadmaps