The Information Architect (IA): Structure & Wayfinding

Information Architects organize complex digital ecosystems so information is effortlessly discoverable:

Core IA Responsibilities

• Ontology: Defining the exact meaning of entities within the domain (e.g., in a university portal, what distinguishes a 'course', 'module', and 'program'?).
• Taxonomy: Hierarchical classification and tagging systems.
• Site Maps & Navigation Trees: Designing the overarching organizational hierarchy to prevent deep navigational burying.
• Search Logic: Designing faceted search filters and query suggestion algorithms.