Illustration

An illustration is an image made by an artist, by drawing, painting or digital tools. It is "created to communicate", like the pen and origami bird shown here.

Illustrations can show ideas that are hard to photograph, such as a concept, a feeling or a product that does not exist yet. They can also make dense content friendlier.

A consistent illustration style becomes part of a brand. Pro tip: use one style across a product, so illustrations feel like they come from the same place.