Movement

Movement, or visual flow, is the path the eye follows across a design. Nothing has to move on screen.

You can guide that path with:

• Size and weight: large, bold elements are seen first.
• Color: bright or saturated colors attract attention.
• Position: people usually start near the top left in left-to-right languages.
• Direction: arrows, lines and the gaze of people in photos point the way.

In the example, the eye goes from the large image to the headline, then the supporting text, and finally the Explore button. Design that path so it ends on the action you want people to take.