Helping people find their way

Information architecture organizes and labels content so people can locate and understand what they need. It connects individual pages into a structure that supports real tasks.

A community center could group sessions by activity, age range or day. A parent searching for a Saturday swimming class may need more than one of those routes. The right structure depends on what visitors are trying to find.

Use labels people recognize and test a small set of realistic finding tasks. If visitors repeatedly choose the wrong category, investigate the grouping and wording before adding more visual emphasis.

Labeling tip: ask visitors where they would look for a Saturday swimming class before showing your menu. Their words can suggest clearer labels than your team’s internal names.